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Imagine this: You’re a marketer in 2010. Your strategy? Blast cold emails, buy billboard ads, and pray someone calls. Fast-forward to 2025—those tactics are like using a flip phone in a 5G world. Why? Because today’s buyers are smarter, faster, and hidden. They research online, compare prices in secret, and only reveal themselves when they’re ready to buy.
This is where AI and intent-based lead generation step in. It’s like having a crystal ball that tells you: “Hey, this person is searching for ‘project management software’ right now—and they’re ready to spend.” No more guessing. No more wasted time. Just precision.