Generative AI in Digital Marketing & Advertising

by Manish Lall

Imagine crafting 10,000 unique ads in the time it takes to sip your coffee. This isn’t science fiction—it’s today’s reality. Generative AI, the technology behind tools like ChatGPT and DALL-E, is rewriting the rules of digital advertising.

Gone are the days of guessing what ad copy works. Traditional methods—manual A/B testing, generic audience segments, and cookie-cutter creatives—are crumbling.

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